Privacy Policy
Last updated: August 11, 2026
Hana Group US d/b/a Hana Brands ("we," "our," or "us") respects your privacy. This Privacy Policy explains what information we collect when you visit https://www.hanabrands.com (our "Site"), how we use it, and the choices you have. By using our Site, you agree to this Policy.
This Site Is for U.S. Visitors
Our Site is intended for visitors located in the United States. We do not target or market our Site to people outside the United States, and we do not intend to collect information from visitors located outside the United States. If you are accessing the Site from outside the U.S., please do not use it or submit any personal information.
Information We Collect
We collect two kinds of information:
- Information you give us. For example, your name, email address, phone number, or message when you fill out a contact form or otherwise communicate with us.
- Information we collect automatically. When you visit the Site, we automatically collect certain technical information, such as your IP address, browser type, device information, the pages you view, and how you interact with the Site. We collect this information using cookies and similar technologies (see Cookies and Tracking below).
Cookies and Tracking
What cookies are. Our Site only uses essential cookies. Essential Cookies (also known as strictly necessary cookies) are cookies that are required for a website to function properly and securely. They enable core features such as page navigation, security of the site, network management, and accessibility. Analytics cookies help us understand how visitors use the Site.
How we use them. We use essential cookies that are required for the Site to operate. We also use Google Analytics, a web analytics service provided by Google LLC, to collect information about how visitors use the Site, such as pages visited, time on page, and general device and browser information. This information is used in aggregate to improve the Site and is not used to identify you personally. We do not use cookies for advertising, cross-site tracking, or behavioral profiling. You can learn more about how Google uses data at https://www.google.com/policies/privacy/partners/ and opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout or by adjusting your browser cookie settings.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Site and understand how visitors use it;
- Respond to your questions, requests, and messages;
- Send you updates or communications you have asked to receive;
- Keep the Site secure and prevent fraud or misuse; and
- Comply with our legal obligations.
How We Share Information
We do not sell your personal information.
We may share information:
- With service providers who help us operate the Site—including Google LLC, which provides Google Analytics—including processing automatically collected usage and device information on our behalf. These providers are permitted to use the information only to provide services to us;
- If required to comply with the law, a court order, or a lawful government request, or to protect our rights, safety, or property; and
- In connection with a business transfer, such as a merger or sale of assets.
How We Protect and Keep Your Information
We use reasonable administrative, technical, and physical safeguards designed to protect your information. No website or online transmission is completely secure, however, so we cannot guarantee absolute security. We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required by law, after which we delete or de-identify it.
Children's Privacy
Our Site is not directed to children, and we do not knowingly collect or solicit personal information from children under 13. If we learn we have collected such information without the required parental consent, we will delete it. If you are a parent or legal guardian of a child under 13 and think your child has given us their personal information, please contact us using the details in Contact Us below.
Your Privacy Rights
Depending on the state where you live, you may have rights over your personal information, such as the right to request access to it, correct it, delete it, or opt out of certain uses like targeted advertising. To exercise any of these rights, or to ask a question, please contact us using the details in Contact Us below. We will respond as required by applicable law.
California Privacy Rights
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), may provide you with additional rights regarding our use of your personal information. This section describes those rights and explains how to exercise them.
Categories of Personal Information We Collect. In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA: (1) Identifiers, such as your name, email address, and phone number when you voluntarily submit them through a form or otherwise communicate with us; (2) Internet or other electronic network activity information, such as pages viewed, interactions with the Site, and referring URLs, collected automatically through Google Analytics and similar technologies; and (3) device and technical information, such as IP address, browser type, device type, and operating system, collected automatically when you visit the Site. We do not collect sensitive personal information as defined by the CCPA.
Purpose of Collection. We use personal information to operate, maintain, and improve the Site; understand how visitors use the Site; receive, respond to, and evaluate your inquiries and feedback; improve our products, services, and customer experience; keep the Site secure; and comply with legal obligations.
Sources of Personal Information. We collect personal information directly from you when you voluntarily provide it (for example, through contact or inquiry forms) and automatically when you visit the Site through cookies, log files, and analytics technologies such as Google Analytics.
Sale or Sharing of Personal Information. We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. We disclose automatically collected analytics information to Google LLC as a service provider that processes data on our behalf to provide Google Analytics. That disclosure is not a "sale" or "sharing" of personal information as those terms are defined by the CCPA.
Retention. We retain the personal information we collect only for as long as reasonably necessary to fulfill the purposes described above, unless a longer retention period is required or permitted by law.
Your California Privacy Rights. Subject to certain exceptions, you have the right to: (1) know and access the specific pieces and categories of personal information we have collected about you; (2) delete personal information we have collected from you; (3) correct inaccurate personal information we maintain about you; and (4) not be discriminated against for exercising any of these rights. Because we do not sell personal information and do not share personal information for cross-context behavioral advertising, the right to opt out of the sale or sharing of personal information does not apply to our practices. We do not use or disclose sensitive personal information, so the right to limit the use of sensitive personal information does not apply.
How to Exercise Your Rights. You may submit a request to exercise these rights by using the details in Contact Us below. We may need to verify your identity before responding, which may require you to confirm the name and email address associated with your response to our inquiries. You may also designate an authorized agent to submit a request on your behalf in accordance with the CCPA.
Changes to This Section. We may update this section from time to time to reflect changes in our practices or applicable law.
Changes to This Policy
We may update this Policy from time to time. When we do, we will change the "Last updated" date above and post the new version on the Site. Please check back periodically.
Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us at:
Hana Group US, LLC d/b/a Hana Brands
6565 N. MacArthur Blvd, Suite 330, Irving, TX 75039


